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Marketing compliance infrastructure

Marketing moves fast. Compliance should too.

Thrylo is the compliance infrastructure for modern marketing teams.

Review advertising and creator content against the rules that matter, resolve issues before publication, and keep the evidence behind every decision, all in one place.

Built for brands and agencies that need marketing to move quickly without losing control of compliance.

Become a Founding PartnerSee how Thrylo works

Built for brands and agencies · UK and US advertising rules · A human makes every decision

Illustrative
Creator video · Instagram ReelSummer launch, @jess.makes
Changes requested
Findings
3
Needs attention
2
Evidence
Attached
  • Disclosure“#ad” appears only after “more” in the caption. Move it before the fold.
  • Brand safetyCompetitor product visible on the shelf at 0:12.
  • Checked“Lasts 12 hours” matches the supplied lab report.

Decision by A. Okafor, Reviewer · 14:02View evidence record

Built around

  • ASA/CAP Code
  • CMA guidance
  • Your own brand standards

From manual checks to compliance infrastructure

Stop piecing compliance together.

Marketing compliance is often spread across briefs, emails, spreadsheets, screenshots, Slack messages and someone's memory of what the rules say.

Thrylo brings the process together.

From the content being reviewed to the issues identified, the decision made and the evidence supporting it: your team has one structured compliance workflow.

  • Review

    Bring marketing content into one consistent review process. Thrylo helps teams identify the compliance requirements and potential issues that need attention before content goes live.

  • Decide

    Turn compliance findings into clear action. See what needs attention, understand why it matters and make an informed human decision without slowing the entire marketing workflow down.

  • Prove

    Keep the evidence behind the decision. Thrylo preserves the content reviewed, findings, decisions and supporting evidence so your organisation can show what was checked, by whom and why.

Compliance intelligence

Know what needs attention. Know why.

Built around the ASA/CAP Code, CMA guidance and your own policies.

Compliance shouldn't be a black box.

Thrylo turns marketing rules into structured, actionable checks so teams can understand what requires attention rather than receiving an unexplained pass or fail.

  • Advertising disclosures

    Identify disclosure and transparency requirements around paid, gifted, affiliate and other commercial relationships.

  • Marketing claims

    Surface claims that may require substantiation, qualification or closer review before publication.

  • Promotions & offers

    Review promotional language, pricing, savings claims, competitions and other campaign mechanics that can create compliance obligations.

  • Creator & influencer content

    Apply the same structured compliance process to creator content as you do to brand-owned marketing, while keeping the brand, creator, content and decision connected.

  • Evidence & substantiation

    Keep supporting material connected to the marketing decision it relates to, rather than buried across inboxes and shared drives.

  • Your compliance requirements

    Apply the policies, guidance and review requirements relevant to your organisation and the type of marketing you run.

Built around the decision

AI can surface the issue. Your team stays in control.

Marketing compliance involves judgement.

Thrylo is designed to support that judgement, not hide it behind an automated score.

Potential issues are surfaced with context. Your team reviews them, records the appropriate decision and keeps the reasoning and evidence together.

Human decision. Structured process. Defensible evidence.

Why Thrylo

Compliance without becoming the bottleneck.

  • Faster reviews

    Give marketing teams a structured route from submitted content to a clear compliance decision instead of chasing approvals across disconnected tools.

  • Consistency

    Apply the same review approach across content, creators, brands and teams, even when volumes increase.

  • Visibility

    See what is awaiting review, what has been flagged, what has been cleared and where action is still required.

  • Accountability

    Maintain a clear history of reviews, decisions and evidence without relying on screenshots, spreadsheets or inbox archaeology.

Built for the way you work

One compliance layer. Different operating models.

  • For brands

    Keep marketing moving while giving compliance, legal and marketing teams a consistent way to review and evidence advertising decisions. Your brand context stays built into the workflow, so teams aren't repeatedly recreating the same compliance process.

  • For agencies

    Manage compliance reviews across multiple clients without mixing brand context or multiplying admin. Keep each brand's content, requirements, creators, decisions and evidence clearly separated while working from one consistent system.

How Thrylo works

From content to defensible decision.

  1. Submit

    Add the marketing content that needs review and provide the relevant context — brand, channel, creator or activity where applicable.

  2. Review

    Thrylo analyses the content against the relevant compliance requirements and surfaces areas requiring attention.

  3. Resolve

    Review the findings, make any necessary changes and record the appropriate human decision.

  4. Evidence

    Thrylo keeps the content, findings, decision history and supporting evidence connected, creating a defensible record of the review.

Not just another compliance checker

A system for how marketing compliance gets done.

A checker gives you an answer.

Thrylo gives your organisation a repeatable compliance process.

  • The content.
  • The applicable requirements.
  • The findings.
  • The human decision.
  • The supporting evidence.

Connected from review to resolution.

That means fewer fragmented approvals, fewer lost decisions and a clearer picture of how marketing compliance is being managed across your organisation.

Founding Partner Programme

Build the future of marketing compliance with us.

We're inviting brands and agencies to become Thrylo Founding Partners. Get early access to Thrylo, use it in your real marketing workflow, and help shape how the platform develops as we prepare for wider release.

As a Founding Partner, you'll get:

  • Early accessStart using Thrylo before general release.
  • Hands-on onboardingWe'll work with your team to get Thrylo set up around the way you manage marketing compliance today.
  • A voice in what we buildShare feedback directly with the team and help influence the capabilities we prioritise.
  • Early access to new capabilitiesBe among the first to use new functionality as Thrylo develops.
  • Preferential founding pricingAccess Thrylo at a preferential rate during the Founding Partner Programme, with your founding rate protected for 12 months following general release.

For brands

From£199/month

For brands looking for a faster, more structured way to review marketing and creator content before it goes live.

Apply as a brand

For agencies

Tailored founding pricing

For agencies managing compliance across multiple client brands. Pricing reflects the number of brands and expected usage.

Apply as an agency

Applying doesn't commit you to purchase. Prices exclude VAT.

Built for modern marketing

More content shouldn't mean less control.

The volume and speed of digital marketing have changed.

Creator partnerships, social content, paid media, promotions and fast-moving campaigns mean teams are publishing more content across more channels — often with less time available for manual compliance review.

Thrylo gives brands and agencies the infrastructure to make that process repeatable, visible and defensible.

Without turning compliance into another layer of bureaucracy.

Move fast. Keep the decision defensible.

Bring marketing content, compliance review, human decisions and evidence into one structured workflow.

Apply to become a Founding Partner

Marketing compliance infrastructure for brands and agencies.

Questions

Anything else? Ask us when you apply.

Is Thrylo available now?

We're in early access. Apply to become a Founding Partner and we'll be in touch to show you Thrylo and set it up with your team.

Does applying commit us to buy?

No. Applying doesn't commit you to purchase, and we don't take payment details. We'll talk through your workflow and founding pricing first.

Does Thrylo approve content automatically?

No. Thrylo surfaces potential issues with context. A person on your team makes and records every decision.

Which rules does Thrylo check against?

The ASA/CAP Code and CMA guidance, together with your own policies and brand standards.

What kinds of content can we review?

Creator and influencer posts, paid social, organic posts, promotional campaigns and other marketing content, including video.

Is Thrylo legal advice?

No. Thrylo helps your team run a consistent review and keep a record of it. For complex questions, it helps you escalate to the right specialist.

Can agencies keep clients separate?

Yes. Each brand's content, requirements, creators, decisions and evidence stay separate.

What happens to our content?

Content is used only to carry out your reviews. Original video files are deleted after processing; the review record and evidence are kept for your team.